The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. (The earliest use I can find is Add Value on Twitter: The 4-1-1 Rule, and I first heard it at Joe’s presentation at OMS in San Diego last year.)
This means maybe 1.5% of your day should be tweeting and scheduling your tweets (~12m/day or 2hr/wk). The 4-1-1 rule.
The 4-1-1 Rule for Lead Nurturing. This rule lets you engage in the conversation, build awareness, and keep in touch with your followers without coming across as pushy or too "me" focused.
RULE 4-1.1 COMPETENCE. A lawyer shall provide competent representation to a client. Competent representation requires the legal knowledge, skill, thoroughness, and preparation reasonably necessary for the representation.
Though originally coined by Andrew Davis, author of Brandscaping, it was Joe Pulizzi of The Content Marketing Institute that popularized the 4-1-1 Rule for Social Media.
Keep reading for a breakdown of the 4-1-1 rule on Twitter, or how to distribute your content thoughtfully in order to be a good twitizen. The major takeaway: favor interesting new content and others’ tweets over excess self-promotion.
RULE 4-1.1: COMPETENCE. A lawyer shall provide competent representation to a client. Competent representation requires the legal knowledge, skill, thoroughness and preparation reasonably necessary for the representation.
The City of Seattle will not tolerate harassment of its employees by co-workers, supervisors, managers, officers of the City or from non-employees conducting business with the City. 1.1.4 Making a Harassment Complaint. Personnel Rule 1.1 Revised April 2013.
In this video we're looking at the doubling up 1:1:1: spelling rule as in: put - putting, big-bigger, stop-stopped, fat- fatten, run - running, thin - thinner, sit - sitting, get - getting, stop-stopping, hot-hotter, swim - swimming...
Travel Tips: 3-1-1 liquids rule. You are allowed to bring a quart-sized bag of liquids, aerosols, gels, creams and pastes through the checkpoint. These are limited to 3.4 ounces (100 milliliters) or less per item.