The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. (The earliest use I can find is Add Value on Twitter: The 4-1-1 Rule, and I first heard it at Joe’s presentation at OMS in San Diego last year.)
RULE 4-1.1 COMPETENCE. A lawyer shall provide competent representation to a client. Competent representation requires the legal knowledge, skill, thoroughness, and preparation reasonably necessary for the representation.
This means maybe 1.5% of your day should be tweeting and scheduling your tweets (~12m/day or 2hr/wk). The 4-1-1 rule.
RULE 4-1.1: COMPETENCE. A lawyer shall provide competent representation to a client. Competent representation requires the legal knowledge, skill, thoroughness and preparation reasonably necessary for the representation.
I. Resales of Restricted Securities under Section 4(1-1/2). II. Background of Rule 144A. III.
Keep reading for a breakdown of the 4-1-1 rule on Twitter, or how to distribute your content thoughtfully in order to be a good twitizen. The major takeaway: favor interesting new content and others’ tweets over excess self-promotion.
Though originally coined by Andrew Davis, author of Brandscaping, it was Joe Pulizzi of The Content Marketing Institute that popularized the 4-1-1 Rule for Social Media.
To create the right content mix, familiarize yourself with the 4-1-1 rule. Popularized by Joe Pulizzi, the founder of the Content Marketing Institute, the rule states
Rule 1.04 to 1.06. The catcher’s box, the batters’ boxes, the coaches’ boxes, the three-foot first base lines and the next batter’s boxes shall be laid out as shown in Diagrams 1 and 2. The foul lines and all other playing lines indicated in the diagrams by solid black.
I agree that 4-1-1 is a great strategy for businesses and brands new to the Twitter realm and still learning how to optimize their presence and build their following.