This book presents economic concepts and principles from the perspective of “managerial economics,” which is a subfield of economics that places special emphasis on the choice aspect in the second definition.
Managerial economics, meaning the application of economic methods in the man-agerial decision-making process, is a
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Dr. Atmanand, Managerial Economics, Excel Books, Delhi. Joan Robinson, The Economics of Imperfect Competition, Macmillan. Englewood Cliffs, N.J., Managerial Economics, Prentice-Hall, Inc.
Managerial Economics as a subject gained popularit-y in U.S.A after the publication of the book “Managerial Economics” by Joel Dean in 1951. Joel Dean observed that managerial Economics shows how economic analysis can be used in formulating policies.
This book covers the following topics: Managerial Economics, Objectives Of The Business Firm, Fundamental Economic Concepts, Law Of
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