Результаты поиска по запросу "v kumar journal of marketing":

  1. Journal of Marketing

    • V. Kumar, Editor-in-Chief of the Journal of Marketing (JM), sat down with the American Marketing Association at Winter AMA 2016 to share a his thoughts on impact, theory, and other topics related to the state of JM as well as scholarly publishing and the peer-review process in general...


  2. Editors' Perspectives: V. Kumar on the Journal of Marketing

    • V. Kumar, Editor-in-Chief of the Journal of Marketing, shared his advice on getting published and reacting to reviewer feedback along with other insights during Winter AMA 2016 in Las Vegas. 1. What does publishing an impactful paper mean to you?


  3. Journal of Marketing - Wikipedia

    The Journal of Marketing is a bimonthly peer-reviewed academic journal covering the field of marketing. It was established in 1936 and is published by the American Marketing Association. The editor-in-chief is V. Kumar (J. Mack Robinson College of Business).


  4. V. Kumar, Editor-in-chief | Purpose Journal of Marketing (JM), a bimonthly publication of the American Marketing Association (AMA), is one of the premier refereed scholarly journals of the marketing discipline

    • V. Kumar, Editor-in-chief. Publishing in journal of marketing.
    • Editorial Objectives · Advance the science and practice of marketing · Serve as a bridge between the scholarly and the practical aspects.


  5. v kumar journal of marketing

    • Коли, Яворски и Кумар рассматривали маркетинговую .... И наконец, в модели INTOR [Ramani G., Kumar V. 2008] включены две группы .... Journal of Marketing Research, 37 (4); Jaworski B., Kohli A., Sahay A. 2000.


  6. Roland T. Rust, Tim Ambler, Gregory S. Carpenter, V. Kumar

    • Boston: Har-vard Business School Press. Reinartz, Werner and V. Kumar (2000), “On the Profitability of Long Lifetime Customers: An Empirical Investigation and Implications for Marketing,” Journal of Marketing, 64 (Octo-ber), 17–35.


  7. Dr. V. Kumar (VK)

    • Area: Evaluation of Substantive Issues in Marketing. Kim, Kihyun and V. Kumar, “The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in B2B Markets,” forthcoming, Journal of Marketing Research.


  8. V. Kumar - J. Mack Robinson College of Business

    • V. Kumar, Saboo, A. Anandita Chakravarty and Amalesh Sharma, “Influencing Acquisition Performance: Role of Innovation and Relational Overlap,” forthcoming, Journal of Marketing Research.


  9. Dr. V. Kumar (VK)

    • Kumar, V., Orhan Dogan and Avishek Lahiri, “Emerging Customers in the App World through Smart Analytics,” forthcoming, Journal of World Marketing Summit. V. Kumar and Werner Reinartz, “Creating and Enduring Customer Value,” forthcoming, Journal of Marketing.


  10. V. Kumar (professor) - Wikipedia

    V. Kumar is the Regents Professor, Richard and Susan Lenny Distinguished Chair & Professor of Marketing, Chang Jiang Scholar, Lee Kong Chian Fellow, ISBM Senior Fellow, executive director for the Center for Excellence in Brand & Customer Management...