Journal of Marketing

V. Kumar, Editor-in-Chief of the Journal of Marketing (JM), sat down with the American Marketing Association at Winter AMA 2016 to share a his thoughts on impact, theory, and other topics related to the state of JM as well as scholarly publishing and the peer-review process in general...


Purpose Journal of Marketing (JM), a bimonthly publication of the American Marketing Association (AMA), is one of the premier refereed scholarly journals of the marketing discipline.

Journal of Marketing - Wikipedia, the free encyclopedia

The Journal of Marketing is a bimonthly peer-reviewed academic journal covering the field of marketing. It was established in 1936 and is published by the American Marketing Association. The editor-in-chief is V. Kumar (J. Mack Robinson College of Business).

Roland T. Rust, Tim Ambler, Gregory S. Carpenter, V. Kumar

Boston: Har-vard Business School Press. Reinartz, Werner and V. Kumar (2000), “On the Profitability of Long Lifetime Customers: An Empirical Investigation and Implications for Marketing,” Journal of Marketing, 64 (Octo-ber), 17–35.

Chapter1: Introduction

Chapter2: Maximizing Profitability. · Reinartz, W. and V. Kumar (2003), "The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration,” Journal of Marketing, Vol. 67 (1), pp. 77-99.

V. Kumar Named Journal of Marketing Editor-Designate

Journal of Marketing, one of the top four journals in marketing, has named my mentor, Dr. V. Kumar, as its Editor-Designate. Please see the below announcement issued by Journal of Marketing.

Camp | V. Kumar: Research Presentation and Q&A

Panelists: V. Kumar Journal of Marketing. Robert W. Palmatier Journal of the Academy of Marketing Science. Michael Ahearne International Journal of Research in Marketing.

V. Kumar - Robinson College of Business

Denish Shah and V. Kumar, “The dark side of cross selling,” forthcoming, Harvard Business Review. Luo, Anita and V. Kumar, “Recovering Hidden Buyer-Seller Relationship States to Measure the ROMI in B2B Markets,” forthcoming, Journal of Marketing Research.

EDUCATION PhD, Marketing (1994): The University of Texas...

[Google count on citation: 26] “Impact of a late entrant on the diffusion of new product / service,” with Frank M. Bass and V. Kumar, Journal of Marketing Research, Vol. 37(2), May 2000, pp 269-278. [Google count on citation: 159]...

Reinartz, Werner, Jacquelyn Thomas, and V. Kumar (2005)...

4. Ambler, Tim (2005), “Maximizing Profitability and Return on Investment: A Short Clarification on Reinartz, Thomas, and Kumar”, Journal of Marketing, 69 (4), 153-154.

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