Ruth N. Bolton - Google Scholar Citations

scholar.google.com

Journal of the academy of marketing science 28 (1), 95-108, 2000 ... Marketing Actions and the Value of Customer Assets A Framework for Customer Asset Management. PD Berger, RN Bolton, D Bowman, E Briggs, V Kumar, A Parasuraman, .

рыночно-ориентированное поведение российских компаний

www.hse.ru

30 мар 2010 ... Коли, Яворски и Кумар рассматривали маркетинговую .... И наконец, в модели INTOR [Ramani G., Kumar V. 2008] включены две группы .... Journal of Marketing Research, 37 (4); Jaworski B., Kohli A., Sahay A. 2000.

disspisarevaev

unecon.ru

журнал Journal of Marketing, который выпускается Американской ... 68(1): 1- 17.; Kumar V. Evolution of Marketing as a Discipline: What Has Happened and ...

ОбзОРы: МаРкетинг на Развивающихся Рынках

www.rjm.ru

Маркетинг на развивающихся рынках: подходы к определению и направления исследований. Российский ... В. Кумара (V. Kumar) и других — прошли.

Evaluation the effectiveness of enterprise internationalization - тема ...

cyberleninka.ru

Marketing indicators based on assets The growth rate of brand value. Group 3: .... Rust, T. Ambler, G. Carpenter, V. Kumar, R. Srivastava//Journal of Marketing.

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www.econ.msu.ru

программ лояльности клиентов как инструмента маркетинга взаимоотноше- ...... goods // Journal of Marketing Researcharketing research. — 2000. ... Reinartz W. J., Kumar V. The Impact of Customer Relationship Characteristics.

Природа и сфера применения маркетинговых исследований

www.marketing.spb.ru

Д. Аакер, В. Кумар, Дж. Дэй Глава из книги "Маркетинговые исследования" ..... The Construct, Research Propositions, and Managerial Implications", Journal of Marketing, 54, April 1990, pp. ... V. Kumar, International Marketing Research.

Проблемы измерения эффективности мероприятий маркетинга ...

bgscience.ru

Вопросы результативности маркетинга являются основополагающими на .... Venkatesan R. & V. Kumar V. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy. Journal of Marketing. 68 ( 4). 2004 ...

Оценка результативности маркетинга с позиций системы ...

www.marketing.spb.ru

Проблемы управления результативностью маркетинга на протяжении длительного времени продолжали ..... Journal of Marketing Management 20 (3/ 4): 475–498. ... Rust T., Ambler T., Carpenter G., Kumar V., Strivastava R. 2004.

Маркетинг в России и за рубежом №3, 2016

dis.ru

spetsial'nykh ekonomicheskikh mer v tselyakh obespecheniya bezopasnosti .... duration of advertising effect on sales: a comment // Journal of Marketing Research. ... Carpenter G.S., Kumar V., Srivastava R.K. Measuring marketing productivity: ...

Journal of Marketing

www.ama.org

V. Kumar, Editor-in-Chief of the Journal of Marketing (JM), sat down with the American Marketing Association at Winter AMA 2016 to share a his thoughts on impact, theory, and other topics related to the state of JM as well as scholarly publishing and the peer-review process in general...

Journal of Marketing - Wikipedia

en.wikipedia.org

The Journal of Marketing is a bimonthly peer-reviewed academic journal covering the field of marketing. It was established in 1936 and is published by the American Marketing Association. The editor-in-chief is V. Kumar (J. Mack Robinson College of Business).

V. Kumar, Editor-in-chief | PUBLISHING IN JOURNAL OF MARKETING

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Purpose Journal of Marketing (JM), a bimonthly publication of the American Marketing Association (AMA), is one of the premier refereed scholarly journals of the marketing discipline.

V. Kumar - Robinson College of Business

robinson.gsu.edu

V. Kumar, Saboo, A. Anandita Chakravarty and Amalesh Sharma, “Influencing Acquisition Performance: Role of Innovation and Relational Overlap,” forthcoming, Journal of Marketing Research.

Dr. V. Kumar (VK)

www.drvkumar.com

Area: Evaluation of Substantive Issues in Marketing Kumar, V and Anita Pansari, "Customer Engagement - The Construct, Antecedents and Consequences," forthcoming, Journal of the Academy of Marketing Science.

Roland T. Rust, Tim Ambler, Gregory S. Carpenter, V. Kumar

www.rhsmith.umd.edu

Boston: Har-vard Business School Press. Reinartz, Werner and V. Kumar (2000), “On the Profitability of Long Lifetime Customers: An Empirical Investigation and Implications for Marketing,” Journal of Marketing, 64 (Octo-ber), 17–35.

V. Kumar Named Journal of Marketing Editor-Designate

ory.co.in

Journal of Marketing, one of the top four journals in marketing, has named my mentor, Dr. V. Kumar, as its Editor-Designate. Please see the below announcement issued by Journal of Marketing.

J. Andrew Petersen - Google Scholar Citations

scholar.google.ru

V Kumar, JA Petersen, RP Leone.

v kumar journal of marketing

jylyoi.kz

The Journal of Marketing is a bimonthly peer-reviewed academic journal covering the field of marketing. It was established in 1936 and is published by the American Marketing Association. The editor-in-chief is V. Kumar (J. Mack Robinson College of Business).

V. Kumar (professor) - Wikipedia, the free encyclopedia

en.m.wikipedia.org

V. Kumar is the Regents Professor, Richard and Susan Lenny Distinguished Chair & Professor of Marketing, Chang Jiang Scholar, Lee Kong Chian Fellow, ISBM Senior Fellow, executive director for the Center for Excellence in Brand & Customer Management...

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