V. Kumar, Editor-in-Chief of the Journal of Marketing (JM), sat down with the American Marketing Association at Winter AMA 2016 to share a his thoughts on impact, theory, and other topics related to the state of JM as well as scholarly publishing and the peer-review process in general...
Purpose Journal of Marketing (JM), a bimonthly publication of the American Marketing Association (AMA), is one of the premier refereed scholarly journals of the marketing discipline.
The Journal of Marketing is a bimonthly peer-reviewed academic journal covering the field of marketing. It was established in 1936 and is published by the American Marketing Association. The editor-in-chief is V. Kumar (J. Mack Robinson College of Business).
Boston: Har-vard Business School Press. Reinartz, Werner and V. Kumar (2000), “On the Profitability of Long Lifetime Customers: An Empirical Investigation and Implications for Marketing,” Journal of Marketing, 64 (Octo-ber), 17–35.
Chapter2: Maximizing Profitability. · Reinartz, W. and V. Kumar (2003), "The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration,” Journal of Marketing, Vol. 67 (1), pp. 77-99.
Journal of Marketing, one of the top four journals in marketing, has named my mentor, Dr. V. Kumar, as its Editor-Designate. Please see the below announcement issued by Journal of Marketing.
Panelists: V. Kumar Journal of Marketing. Robert W. Palmatier Journal of the Academy of Marketing Science. Michael Ahearne International Journal of Research in Marketing.
Denish Shah and V. Kumar, “The dark side of cross selling,” forthcoming, Harvard Business Review. Luo, Anita and V. Kumar, “Recovering Hidden Buyer-Seller Relationship States to Measure the ROMI in B2B Markets,” forthcoming, Journal of Marketing Research.
[Google count on citation: 26] “Impact of a late entrant on the diffusion of new product / service,” with Frank M. Bass and V. Kumar, Journal of Marketing Research, Vol. 37(2), May 2000, pp 269-278. [Google count on citation: 159]...
4. Ambler, Tim (2005), “Maximizing Profitability and Return on Investment: A Short Clarification on Reinartz, Thomas, and Kumar”, Journal of Marketing, 69 (4), 153-154.