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Journal of Marketing

www.ama.org

V. Kumar, Editor-in-Chief of the Journal of Marketing (JM), sat down with the American Marketing Association at Winter AMA 2016 to share a his thoughts on impact, theory, and other topics related to the state of JM as well as scholarly publishing and the peer-review process in general...

Journal of Marketing - Wikipedia

en.wikipedia.org

The Journal of Marketing is a bimonthly peer-reviewed academic journal covering the field of marketing. It was established in 1936 and is published by the American Marketing Association. The editor-in-chief is V. Kumar (J. Mack Robinson College of Business).

V. Kumar, Editor-in-chief | PUBLISHING IN JOURNAL OF MARKETING

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Purpose Journal of Marketing (JM), a bimonthly publication of the American Marketing Association (AMA), is one of the premier refereed scholarly journals of the marketing discipline.

V. Kumar - Robinson College of Business

robinson.gsu.edu

V. Kumar, Saboo, A. Anandita Chakravarty and Amalesh Sharma, “Influencing Acquisition Performance: Role of Innovation and Relational Overlap,” forthcoming, Journal of Marketing Research.

Dr. V. Kumar (VK)

www.drvkumar.com

Area: Evaluation of Substantive Issues in Marketing Kumar, V and Anita Pansari, "Customer Engagement - The Construct, Antecedents and Consequences," forthcoming, Journal of the Academy of Marketing Science.

Roland T. Rust, Tim Ambler, Gregory S. Carpenter, V. Kumar

www.rhsmith.umd.edu

Boston: Har-vard Business School Press. Reinartz, Werner and V. Kumar (2000), “On the Profitability of Long Lifetime Customers: An Empirical Investigation and Implications for Marketing,” Journal of Marketing, 64 (Octo-ber), 17–35.

V. Kumar Named Journal of Marketing Editor-Designate

ory.co.in

Journal of Marketing, one of the top four journals in marketing, has named my mentor, Dr. V. Kumar, as its Editor-Designate. Please see the below announcement issued by Journal of Marketing.

J. Andrew Petersen - Google Scholar Citations

scholar.google.ru

V Kumar, JA Petersen, RP Leone.

v kumar journal of marketing

jylyoi.kz

The Journal of Marketing is a bimonthly peer-reviewed academic journal covering the field of marketing. It was established in 1936 and is published by the American Marketing Association. The editor-in-chief is V. Kumar (J. Mack Robinson College of Business).

V. Kumar (professor) - Wikipedia, the free encyclopedia

en.m.wikipedia.org

V. Kumar is the Regents Professor, Richard and Susan Lenny Distinguished Chair & Professor of Marketing, Chang Jiang Scholar, Lee Kong Chian Fellow, ISBM Senior Fellow, executive director for the Center for Excellence in Brand & Customer Management...

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