Center for Excellence in Brand and Customer Management. American Marketing Association.
Dr. V. Kumar (VK) is the Regents’ Professor, Chang Jiang Scholar (HUST), Richard and Susan Lenny Distinguished Chair & Professor of Marketing, Executive Director...
V. Kumar is the Regents Professor, Richard and Susan Lenny Distinguished Chair & Professor of Marketing, Chang Jiang Scholar, Lee Kong Chian Fellow, ISBM Senior Fellow, executive director for the Center for Excellence in Brand & Customer Management...
V. Kumar: Marketing Genius Extraordinaire. Kay Peters Interviews V. Kumar. There is a Clear Need for Better Forecasting Techniques.
Dr. V. Kumar (VK) is the Richard and Susan Lenny Distinguished Chair and Professor of Marketing, Executive Director Center for Excellence in Brand & Customer Management and the Director of the...
V. Kumar. Regents’ Professor of Marketing at Georgia State University.
V. Kumar, Editor-in-Chief of the Journal of Marketing, shared his advice on getting published and reacting to reviewer feedback along with other insights during Winter AMA 2016 in Las Vegas.
Reinartz, Werner and V. Kumar (2000), “On the Profitability of Long Lifetime Customers: An Empirical Investigation and Implications for Marketing,” Journal of Marketing, 64 (Octo-ber), 17–35.
Technology & Marketing Law Blog.
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